This past Satuday, February 24, we were at the Violin Museum of Cremona for the last stop of Cosmofarma On The Road.  The theme of the day was " Pharmacy management: a strategic advantage to achieve success. The unexpressed potential of a specialized dermocosmetic department".

We've encountered local companies and pharmacists to which we presented, in a preview, the new products that Viola will launch at Cosmofarma 2018. It was also a great opportunity to know some of the latest updates, to talk about the market, management and new collaborations among different roles of the pharma sector.  

It was a great pleasure to meet like-minded peers and speak to pharmacists in order to explain how our integrated systems of storage and data analysis will be a massive advantage point to succeed in the future of this market.

All the participants were able to listen to key notes by professionals specialized in health, retail and communications. An educational day with advices that became a real management training. 

The introduction, curated by the event director Mr. Roberto Valente  and Federfarma Lombardia, followed by Giorgio Cenciarelli from IQVIA introduced important data regarding the italian market with a focus on the region of Lombardia, which was positive in all fronts. The arguments alternated between the role of e-commerce, shopping experience and the customer journey in pharmacies leading up to more in-depth discussions about communication and new management solutions. 

One of the highlights was the panel discussion where the dermocosmetics, an extremely important sector in constant growth in pharmacies, was put under a research analysis in the form of a partnership. 

We thank all those who came to meet us and who have shown a great enthusiasm for our products.

We look forward to meeting you at Cosmofarma 2018!